Last night’s debate on NBC marked a seismic shift in the dialogue of the Republican presidential field. While ganging up on Governor Romney at past presidential debates has become old-hat, candidates have previously focused on what was perceived as Mitt’s Achilles Heel: Romneycare or as it was dubbed by Governor Pawlenty previously: “Obamneycare.”
To be clear, candidates are right to question Governor Romney on his healthcare record. Obamacare is a hallmark of a failed presidency and Republican voters are interested in vetting their candidate on this important issue. It is true that Governor Romney will continue to struggle with reconciling his record of healthcare reform in Massachusetts that paved the way for Obamacare, causing some to dub him a “co-conspirator” of the legislation that Republicans and conservatives universally loathe.
But as the American public has seen time and time again, Mitt sure has his talking points down. And he excels at delivering them.As soon as Governor Romney is questioned about his record on healthcare reform, he launches in to a well rehearsed, well vetted, and very well thought out rebuttal that focuses on the importance of states’ rights and his commitment to undoing President Obama’s one-size fits all solution by executive order on day one of his presidency. And then, like clockwork, Governor Romney pivots to talk about his real priority and his self-perceived strength: Jobs.
But what happens when instead of harping on Romneycare or Romney’s flip flopping on abortion, other candidates question Governor Romney’s until now, untouchable record on jobs?
Last night, we witnessed the first chink in Romney’s shiny armor of job creation as he was questioned by Governor Perry, Governor Huntsman, and even NBC’s Brian Williams.
After Rick Perry opened up the debate by touting his record of job creation, here’s Brian Williams’ question to Mitt about his record at Bain Capital:
“WILLIAMS: Let’s get a little more specific. Bain Capital, a company you helped to form, among other things, often buys up companies, strips them down, gets them ready, resells them at a net job loss to American workers.
ROMNEY: You know, that might be how some people would like to characterize what we did, but in fact, we started business at Bain Capital, and when we acquired businesses, in each case we tried to make them bigger, make them more successful and grow. The idea that somehow you can strip things down and it makes them more valuable is not a real effective investment strategy. We tried to make these businesses more successful.
By the way, they didn’t all work. But when it was all said and done, and we looked at the record we had during the years I was there, we added tens of thousands of jobs to he businesses we helped support.
That experience, succeeding, failing, competing around the world, is what gives me the capacity to help get this economy going again.”
This was only the beginning of the hot water for Mitt.
The most candid back and forth of the debate was the sparring that occurred between Governors Romney and Perry:
Perry applauded Romney’s record of job creation in the private sector, but said he failed to accomplish job creation in the private sector stating “Michael Dukakis created jobs three times faster than you did, Mitt.” A talking point, we are very likely to hear again ad nauseum from the Perry camp.
Jon Huntsman continued to press Governor Romney on his record of job creation stating that “47th just isn’t going to cut it, my friend,” a reference to the rank Massachusetts had among the 50 states in creating jobs during Romney’s term. This echoed this web video released by the Hunstman campaign earlier this week.
While Governor Romney faired well overall during the debate, the seismic shift is that until this point, Romney has effectively run a campaign focused like a laser on job creation and his unique qualifications from his time in the private sector. And he has successfully owned that space in targeting Obama’s economic record. Because until now, Republicans have shied away from questioning Governor Romney’s private sector bonafides, instead saving their ammunition for barbs against President Obama’s abysmal economic record.
Both Perry and Huntsman camps were savvy to avoid the trap of hitting Romney on the obvious – Romneycare, and instead hit his cakewalk election strategy where it hurts the most: on jobs.
